Define Americana. According to the Oxford Dictionary, the definition of Americana is: "Things associated with the culture and history of America, especially the United States." So how does that apply to clothing—particularly the clothing brands that are associated with the U.S. as a whole? The simple answer to that is Americana is an aesthetic—the things that you would associate with traditional America in the form of clothing whether that's tapping into certain stereotypes, wearing known staples of American clothing brands like denim, logo tees representing cultural landmarks and developments like Coca-Cola, or adding a western element into your style (think Coachella). We've put together a list of the best American clothing brands you can check out to adopt the Americana look yourself.
The Americana aesthetic is one that is timeless and never outdated. We would be here all day if we tried to list every single American fashion brand there currently is, but we can certainly give you an introduction to some of some of the best out there. If you need some more brand suggestions, you can check out our list of the best British, Italian, and German clothing brands as well.