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The 25 Best Sneaker Brands to Have On Your Radar in 2024

From big names like Nike to up and comers like Dybbuk

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Well we’ve certainly gone through multiple phases of sneaker culture over these past several years haven’t we? With the proliferation of loafers and other non-sneakers such as crocs, mules, and chukka boots for example, the game has most definitely changed. But the good ole tried and true classic sneaker still lingers and always will (it's hard to resist a good pair of Nike and adidas shoes), so we rounded up a list of some of the best sneaker brands to have on your radar in 2024 and beyond. Some of these brands are ones you will immediately recognize and have experience with, while others will be ones that you're getting an introduction to for the first time.

Whether it's a luxury brand like Gucci or a brand centered around active shoes like HOKA, rest assured that you'll be getting some of the best sneaker brands in the game on this list. Scroll down to check out our selections.

RELATED: The 26 Best Sneaker Websites for Buying Kicks in 2024

The Best Sneaker Brands at a Glance:

  • Best Athletic Sneaker Brand - Nike
  • Best Sneaker Brand for Comfort - HOKA
  • Best Sneaker Brand for Fashion - Salomon
  • Best Luxury Sneaker Brand - Gucci
  • Best Young Sneaker Brand - Dybbuk
  • Best Classic Sneaker Brand - Converse
  • Best Sneaker Brand for Basketball - Jordan Brand
  • Best West Coast Sneaker Brand - Vans

1. Nike

Best Athletic Sneaker Brand

SHOP NOW AT NIKE, $100 - $300

2. HOKA

Best Sneaker Brand for Comfort

SHOP NOW AT HOKA, $100 - $200

3. Salomon

Best Sneaker Brand for Fashion

SHOP NOW AT SALOMON, $100 - $200

4. Gucci

Best Luxury Sneaker Brand

SHOP NOW AT GUCCI, $750 - $1,000

5. Dybbuk

Best Young Sneaker Brand

SHOP NOW AT DYBBUK, $125 - $175

6. Converse

Best Classic Sneaker Brand

SHOP NOW AT CONVERSE, $50 - $100

7. Jordan Brand

Best Sneaker Brands for Basketball

SHOP NOW AT NIKE, $120 - $300

8. Vans

Best West Coast Sneaker Brand

SHOP NOW AT VANS, $70 - $100

9. adidas

SHOP NOW AT ADIDAS, $75 - $250

10. Reebok

SHOP NOW AT REEBOK, $50 - $150

11. Golden Goose

SHOP NOW AT GOLDEN GOOSE, $500 - $600

12. P448

SHOP NOW AT P448, $120 - $300

13. PUMA

SHOP NOW AT PUMA, $40 - $100

14. Father Steve

SHOP NOW AT FATHER STEVE, $150 - $300

15. New Balance

SHOP NOW AT NEW BALANCE, $80 - $200

16. ASICS

SHOP NOW AT ASICS, $50 - $120

17. VEJA

SHOP NOW AT VEJA, $75 - $200

18. Common Projects

SHOP NOW AT COMMON PROJECTS, $300 - $500

19. Saucony

SHOP NOW AT SAUCONY, $50 - $100

20. Maison Margiela

SHOP NOW AT MAISON MARGIELA, $400 - $600

21. On

SHOP NOW AT ON RUNNING, $130 - $180

22. Onitsuka Tiger

SHOP NOW AT ONITSUKA TIGER, $75 - $100

23. Superga

SHOP NOW AT SUPERGA, $70 - $180

24. Y-3

SHOP NOW AT Y-3, $150 - $300

25. Merrell

SHOP NOW AT MERRELL, $50 - $100

The Current State of Sneakers:

Prior to the pandemic, online sneaker shopping was definitely a thing, but there was also a balance of people shopping in stores as well. Then 2020 hit and shifted the universe in a dramatic way. Now everyone was buying sneakers online/through apps because that was the only way to have a shot at getting not only the newest releases, but in some cases it was the only way of purchasing sneakers period. You could also very well make the argument of the pandemic resulting in a load of “sneaker newbies” being introduced to the scene as athletic and athleisure popularity began to rise due to us primarily being stuck at home. 2020 (and even 2021) was also responsible for a renewed interest amongst people who had previously been sneakerheads/avid sneaker lovers, but had left the game for one reason or another.

Additionally, those two years brought forth a lot of new sneaker brands, collaborations, and third-party apps to shop from. So now we’re in 2024, and you may be wondering what the current sneaker scene looks like. Well, there’s multiple answers to this question. You obviously have the die-hard sneaker lovers who have been at it for years or even decades that are still heavily involved, but on the same token, you also have some of those die-hards who left in 2020 and 2021 due to frustration over both being able to obtain sneakers, and the sudden rise of “sneaker influencers” who were getting access to certain shoes and doing giveaways, thus limiting access even more.

You also have the 2020 newbies that have gone on to stay in the game, while on the flip side, you also have some where the interest has died down. Then there’s always what we call the “middle ground,” those casual sneaker wearers that only buy from time to time, or when needed. Now despite waning interest in certain areas, and growing interest in other types of shoes such as dress shoes and dress sneakers, sneaker culture is still very much around in a big way.

FAQs about the sneaker brands:

Here are some frequently asked questions about sneaker brands.

What sneaker brands are made in the USA?

Of the brands we included in this list, New Balance is a brand that manufactures their sneakers in the United States. Additionally, other sneaker brands like Allen Edmonds, SOM Footwear, and Carson Footwear make their shoes in the US as well.

Which sneaker brands run wide?

ASICS and HOKA (which are two of the brands listed on here), are two brands known for their width. Also, while not specifically known for its width, brands like Nike and adidas (which are also included) do have specific sneakers (the Ultrabounce Wide Running Shoes for example) that are specifically targeted for those with wide feet.

What is the most popular sneaker brand in 2024?

Popularity can be subjective, but we'll continue to go with Nike being the biggest sneaker brand in 2024 as that has pretty much been the standard for decades. That said, Salomon, ASICS, and HOKA continue to rise in growth and popularity, so keep an eye on them as well.

This article was updated on December 29.

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